Political Money Is Taxing your CPMs
2026-10-07
Midterm ad spend inflates CPMs on paid social and CTV, not search. A performance marketer on when to loosen targets, when to narrow, and what to check this week.
Taylor Armstrong is a performance marketer and currently at Soundstripe, where she owns paid media campaigns across paid search, paid social, display, and remarketing to drive self-serve purchases and enterprise pipeline. She also oversees SEO/AEO efforts for generating demand and driving customer acquisition. She has seven years of paid search and performance marketing experience across B2B and B2C programs, including Gartner's Capterra team (where she managed a $40M+ annual search portfolio), Knowde, Salesforce, and Bark.com. She holds a BBA in Marketing from UT Austin. Taylor is also a new Mom. She had her first child in June 2026 and is currently experiencing what it's like to be a working parent and attempting to have it all.
Three Months of Mat Leave Reignited Something In Me
2026-10-03
Taylor Armstrong returned from maternity leave at Soundstripe after three months off, and found the time away made her sharper at work, not slower.